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About

Hello! I’m Soraya Fry, a Sydney-based graphic designer who loves colour. I enjoy bringing ideas to life through thoughtful, bold design.

I’ve worked with some of Australia’s leading education organisations, including Janison and its well-known sub-brands like ICAS. These roles gave me hands-on experience with rebranding, strategic thinking, effective marketing campaigns, print collateral and website design. 

I believe graphic design is more than just creating visually appealing work. It’s about telling stories, engaging people and building meaningful connections.

If you’re looking for a designer who brings experience, creativity and a genuine love for design, you’re in the right place.

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About

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Rebecca Niemiec

Chief Operating Officer | Janison 

"I highly recommend Soraya Fry for her creativity and attention to detail. Soraya made valuable contributions in test development and marketing, always delivering high-quality work. Her ability to blend creativity with a strong adherence to brand guidelines while managing multiple projects consistently impressed her colleagues. Soraya is a talented professional who would be an asset to any team."
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janison-logo-2020_J-green-RGB-png-png.webp

Anna Robinson

Marketing Manager | Senior Copywriter | Janison 

"I have had the pleasure of working with and managing Soraya for the past ten months. Soraya boasts a rare combination of natural design talent and the humility to view feedback as a chance to develop. At all times, she has a team-first attitude, making her a much-loved colleague. Soraya is an absolute asset and will be to any future employer. I would never hesitate to recommend her as a talented young graphic designer with huge potential."
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janison-logo-2020_J-green-RGB-png-png.webp

Rebecca Melville

Senior Marketing Manager | Janison 

"I am delighted to recommend Soraya, who served as the graphic designer for AAS and Janison for six years. During her tenure, she delivered outstanding designs across various platforms. Soraya’s can-do attitude and ability to self-manage a high volume of work is truly commendable. Her creativity, attention to detail, and dedication consistently elevated our brand’s visual presence. Soraya would be a tremendous asset to any team."
quote-mark2.png
janison-logo-2020_J-green-RGB-png-png.webp

Lauren Ansanello

Senior Digital Marketing Manager | Janison 

"Soraya is an exceptional graphic designer who constantly impresses me with her creativity, attention to detail, and foresight. Notable achievements include the recent roll-out of the AAS and QATs business re-brands. Soraya has been an invaluable member of the marketing team. I would have no hesitation recommending Soraya to any potential employer."
quote-mark2.png
janison-logo-2020_J-green-RGB-png-png.webp

Jessica Cruff

Marketing Executive | Janison 

"Soraya is a phenomenal graphic designer who consistently delivers high-quality projects, even within tight deadlines. Her meticulous attention to detail ensures that every piece she produces meets the highest standards. I would highly recommend her as a strong asset to any team."
quote-mark2.png
janison-logo-2020_J-green-RGB-png-png.webp

Simon Ellis-Jones

Digital Performance Manager | Senior Paid Media Specialist | Janison 

"Soraya is a dedicated and extremely professional graphic designer and has been a crucial team member for AAS and Janison. Her work ethic, attention to detail, and beautiful demeanour will be an asset to any company. Soraya’s ability to blend creativity with flare while working with strict brand guidelines and never-ending deliverables is remarkable. She has driven many successful marketing campaigns and has helped me immensely. I am confident her career will continue to hit new heights in her chosen craft."
quote-mark2.png
janison-logo-2020_J-green-RGB-png-png.webp

Rob Marchant

Content Marketing Manager | Janison 

"Soraya is incredibly hard-working and talented. Her creativity and design skills are excellent and lifted the quality of our team's work. Any company would be lucky to have her."
quote-mark2.png
janison-logo-2020_J-green-RGB-png-png.webp

Molly McKinnon

CRM Manager | Janison 

"Soraya is incredibly talented at graphic design, one of the best designers I’ve ever worked with. Very detail-oriented and incredibly creative."
quote-mark2.png
janison-logo-2020_J-green-RGB-png-png.webp

Derek Welsh GAICD

Chief Operating Officer  | Janison 

"Soraya has been the driving force behind many successful marketing campaigns and test development projects at Janison. Her work ethic and ability to combine creativity with strategic thinking will make her an asset to any organisation."
quote-mark2.png
my-gapyear-logo.jpg

Rhyle Simcock

Program Director & Adventure Architect  | My Gap Year Travel

"Soraya proved to be an outstanding graphic designer with the ability to design quality projects, interpret creative direction, and apply her own creativity. The MyGapYear brochure she designed was excellent, skillfully balancing our guidelines with her creative flair. Soraya demonstrated an ability to understand our vision, work quickly to provide results, and offer her own creative suggestions."
quote-mark2.png
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Joanna Lin

Brand Manager

"Soraya was responsible for a wide range of design tasks at Launch Fashion Management, including photo editing, creating brand books, and executing the vision of brand managers across 25 labels. She was proficient in Indesign, Photoshop, and Illustrator and showcased her design style while following our briefs. Soraya was flexible and willing to work on any project assigned to her."
quote-mark2.png
"I highly recommend Soraya Fry for her creativity and attention to detail. Soraya made valuable contributions in test development and marketing, always delivering high-quality work. Her ability to blend creativity with a strong adherence to brand guidelines while managing multiple projects consistently impressed her colleagues. Soraya is a talented professional who would be an asset to any team."

Rebecca Niemiec

Chief Operating Officer | Janison 

"I have had the pleasure of working with and managing Soraya for the past ten months. Soraya boasts a rare combination of natural design talent and the humility to view feedback as a chance to develop. At all times, she has a team-first attitude, making her a much-loved colleague. Soraya is an absolute asset and will be to any future employer. I would never hesitate to recommend her as a talented young graphic designer with huge potential."

Anna Robinson

Marketing Manager | Senior Copywriter
Janison 

"I am delighted to recommend Soraya, who served as the graphic designer for AAS and Janison for six years. During her tenure, she delivered outstanding designs across various platforms. Soraya’s can-do attitude and ability to self-manage a high volume of work is truly commendable. Her creativity, attention to detail, and dedication consistently elevated our brand’s visual presence. Soraya would be a tremendous asset to any team."

Rebecca Melville
Senior Marketing Manager | Janison 

"Soraya is an exceptional graphic designer who constantly impresses me with her creativity, attention to detail, and foresight. Notable achievements include the recent roll-out of the AAS and QATs business re-brands. Soraya has been an invaluable member of the marketing team. I would have no hesitation recommending Soraya to any potential employer."

Lauren Ansanello

Senior Digital Marketing Manager
Janison 

"Soraya is a phenomenal graphic designer who consistently delivers high-quality projects, even within tight deadlines. Her meticulous attention to detail ensures that every piece she produces meets the highest standards. I would highly recommend her as a strong asset to any team."

Jessica Cruff

Marketing Executive | Janison 

"Soraya is a dedicated and extremely professional graphic designer and has been a crucial team member for AAS and Janison for many years. Her ability to blend creativity with flare while working within strict brand guidelines is remarkable. I am confident her career will continue to hit new heights in her chosen craft."

Simon Ellis-Jones

Digital Performance Manager
Senior Paid Media Specialist | Janison

"Soraya is incredibly hard-working and talented. Her creativity and design skills are excellent and lifted the quality of our team's work. Any company would be lucky to have her."

Rob Marchant

Content Marketing Manager | Janison

"Soraya is incredibly talented at graphic design, one of the best designers I’ve ever worked with. Very detail-oriented and incredibly creative."

Molly McKinnon

CRM Manager | Janison

"Soraya has been the driving force behind many successful marketing campaigns and test development projects at Janison. Her work ethic and ability to combine creativity with strategic thinking will make her an asset to any organisation."

Derek Welsh GAICD

Chief Operating Officer  | Janison 

janison-logo-2020_J-green-RGB-png-png.webp

Rebecca Niemiec

Chief Operating Officer | Janison 

"I highly recommend Soraya Fry for her creativity and attention to detail. Soraya made valuable contributions in test development and marketing, always delivering high-quality work. Her ability to blend creativity with a strong adherence to brand guidelines while managing multiple projects consistently impressed her colleagues. Soraya is a talented professional who would be an asset to any team."
quote-mark2.png
janison-logo-2020_J-green-RGB-png-png.webp

Anna Robinson

Marketing Manager | Senior Copywriter | Janison 

"I have had the pleasure of working with and managing Soraya for the past ten months. Soraya boasts a rare combination of natural design talent and the humility to view feedback as a chance to develop. At all times, she has a team-first attitude, making her a much-loved colleague. Soraya is an absolute asset and will be to any future employer. I would never hesitate to recommend her as a talented young graphic designer with huge potential."
quote-mark2.png
janison-logo-2020_J-green-RGB-png-png.webp

Rebecca Melville

Senior Marketing Manager | Janison 

"I am delighted to recommend Soraya, who served as the graphic designer for AAS and Janison for six years. During her tenure, she delivered outstanding designs across various platforms. Soraya’s can-do attitude and ability to self-manage a high volume of work is truly commendable. Her creativity, attention to detail, and dedication consistently elevated our brand’s visual presence. Soraya would be a tremendous asset to any team."
quote-mark2.png
janison-logo-2020_J-green-RGB-png-png.webp

Lauren Ansanello

Senior Digital Marketing Manager | Janison 

"Soraya is an exceptional graphic designer who constantly impresses me with her creativity, attention to detail, and foresight. Notable achievements include the recent roll-out of the AAS and QATs business re-brands. Soraya has been an invaluable member of the marketing team. I would have no hesitation recommending Soraya to any potential employer."
quote-mark2.png
janison-logo-2020_J-green-RGB-png-png.webp

Jessica Cruff

Marketing Executive | Janison 

"Soraya is a phenomenal graphic designer who consistently delivers high-quality projects, even within tight deadlines. Her meticulous attention to detail ensures that every piece she produces meets the highest standards. I would highly recommend her as a strong asset to any team."
quote-mark2.png
janison-logo-2020_J-green-RGB-png-png.webp

Simon Ellis-Jones

Digital Performance Manager | Senior Paid Media Specialist | Janison 

Soraya is a dedicated and extremely professional graphic designer and has been a crucial team member for AAS and Janison for many years. Her work ethic, attention to detail and overall beautiful demeanour will be an asset to any company lucky enough to have her. Soraya’s unique ability to blend creativity with flare while working with often strict brand guidelines and never-ending deliverables is remarkable. She has been the driving force behind many successful marketing campaigns during her time here and has helped me immensely over the time we’ve worked together. I am confident her career will continue to hit new heights in her chosen craft.
quote-mark2.png
janison-logo-2020_J-green-RGB-png-png.webp

Rob Marchant

Content Marketing Manager | Janison 

"Soraya is incredibly hard-working and talented. Her creativity and design skills are excellent and lifted the quality of our team's work. Any company would be lucky to have her."
quote-mark2.png
janison-logo-2020_J-green-RGB-png-png.webp

Molly McKinnon

CRM Manager | Janison 

"Soraya is incredibly talented at graphic design, one of the best designers I’ve ever worked with. Very detail-oriented and incredibly creative."
quote-mark2.png
janison-logo-2020_J-green-RGB-png-png.webp

Derek Welsh GAICD

Chief Operating Officer  | Janison 

"Soraya has been the driving force behind many successful marketing campaigns and test development projects at Janison. Her work ethic and ability to combine creativity with strategic thinking will make her an asset to any organisation."
quote-mark2.png
my-gapyear-logo.jpg

Rhyle Simcock

Program Director & Adventure Architect  | My Gap Year Travel

"Soraya proved to be an outstanding graphic designer with the ability to design quality projects, interpret creative direction, and apply her own creativity. The MyGapYear brochure she designed was excellent, skillfully balancing our guidelines with her creative flair. Soraya demonstrated an ability to understand our vision, work quickly to provide results, and offer her own creative suggestions."
quote-mark2.png
LFM_Primary_Logo_Black.png

Joanna Lin

Brand Manager

"Soraya was responsible for a wide range of design tasks at Launch Fashion Management, including photo editing, creating brand books, and executing the vision of brand managers across 25 labels. She was proficient in Indesign, Photoshop, and Illustrator and showcased her design style while following our briefs. Soraya was flexible and willing to work on any project assigned to her."
quote-mark2.png
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