ICAS Assessments
Project type
Print & digital marketing materials
Social media & EDM assets
Website carousels & infographics
ICAS Assessments, a sub-brand of Janison, has over 40 years of experience developing assessments for schools, governments, and businesses. The organisation is dedicated to equipping teachers and parents with insights to improve learning and reward academic excellence.
As part of the marketing team, I contributed to various projects by designing and creating all social assets, infographics, operational documents, brochures, flyers, EDM assets, website carousels, stationery, and promotional products. I also developed toolkits to ensure adherence to brand guidelines, especially for resellers and clients using our marketing assets.
Marketing & print materials
ICAS' marketing materials were designed to promote the brand and engage both schools and parents, maintaining consistency across all platforms. The brochures and flyers were created for both digital and print distribution to provide information and promote ICAS' services. For the VPA Conference, a suite of branded event materials was developed, including pull-up banners, advertising posters, business cards, table covers, and merchandise such as pens, notebooks, and drink bottles, ensuring a strong and professional presence.
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Digital marketing & social media
ICAS' digital marketing materials were created to increase brand visibility and engagement. Social media posts targeted both parents and schools, informing them about ICAS' services and key updates. This section also includes email banner designs for EDMs, all crafted to communicate important messages effectively while maintaining brand consistency across digital platforms.
Digital design
ICAS' digital presence was enhanced through thoughtfully designed website assets that improved user experience and engagement. This section includes website carousel designs and infographics created for the ICAS blog, incorporating engaging pictograms and visual elements. All assets were designed and uploaded using WordPress, ensuring a cohesive and visually appealing online experience.
